About Us

BioMarketing Insight has over 20 years of experience in the Biotechnology, Pharmaceutical and Medical Device Industry. We specialize in Market Development and Product Development. We collaborate with companies to assess the potential for new products and then develop initiatives to help ensure a successful market launch.

BioMarketing Insight brings a disciplined approach to the start of any project. Companies, in an urgency to launch new products into the marketplace, may not always conduct the deep analysis to ensure marketplace acceptance. Examples of questions that need to be answered:

		Does the product meet an unmet medical need for the customer?
		What is the market size and potential?
		What is the product's clinical advantage?
		Who are the competitors?
		Why would the customer buy this product?

Principal

Regina Au is a strategic marketing consultant in the biotechnology, pharmaceutical and medical device industry working for companies such as Merck & Co., Genzyme Corp., The Clinipad Corp. and NMT Medical. She has been involved with the development of 6 new products and has successfully launched 7 new products. Her background includes an MBA in Marketing from the University of Connecticut, a Microbiology degree from the University of Michigan and a Masters in International Management from Thunderbird.